There's a simple answer - and it applies to any part of your direct marketing program. From choosing a specific paper stock, to the class of mail, to what you are offering, it all boils down to...
Our recent package outpulled their control by 94% and has been entered into the 2008 Echo Awards. Read more »
The letter is the most important part of a direct mail package. Research by Ogilvy & Mather showed that the letter is responsible for 65-75% of the response.
Send your letter to ARosenspan@aol.com
and we'll be happy to provide a critique absolutely free!
