MathWorks

Can you guess which package pulled 7 times as many leads? This is our famous MathWorks four way test, which we use in our seminars. The only thing that changed was the offer and the winning offer was simply a "re-positioning" of something they used before. This has been their control for several years, and is constantly being updated and refreshed. For a more complete discussion, please see "Which Direct Mail Piece Pulled Best" article.