Systems Paving makes and installs beautiful interlocking stones for the driveways, walkways and patios. They have over 10,000 satisfied customers across the country.

When we first started working with them, we came up with a very innovative offer. Our idea was to show homeowners exactly what their new driveway or walkway would look like before they buy.

The offer: Systems Paving will take a "before" and "after" digital photo of your house so you can see exactly how it will look in just minutes. And there's absolutely no cost or obligation.

This new package beat their long-standing control by almost 50%.

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Kaiser Permanente is the nation's largest and oldest health care company. Their message: quality health care at an affordable price.

Their previous direct mail pieces were well-written, clean - almost clinical. Our first package for them focused more on doctors, and included several photographs.

The new "You Told Us" package increased response over 60%. We've done several additional packages since, including an X-ray package that invites prospects to take a closer look at their current health care plan to see the hidden costs.